For example, they can drive higher levels of engagement, and help you gain the trust of your target audience. You can still launch a successful influencer marketing campaign, even on a budget. Got any questions about the tips mentioned here, or other influencer marketing tips to share? Take someone with a great personality, put them in front of a dedicated (and large) fan base, and you have a recipe for marketing success. These manual searches can be a bit tedious and time-consuming. That's a great idea for a future post - we'll have to ask Shane for more insight! There are several ways to find influencers by location. If a micro-influencer is a fan of your brand, it’s probable that they’re already following you on social media. , that can really help your influencer research. Micro-influencers are increasingly being sought after by brands. After deciding to incorporate micro-influencers into your social media strategy, the next step is to find and connect with the right influencers for your business. A … They’re rather MACRO-influencers. Recently, the city of Las Vegas hired Snapchat King, DJ Khaled, for the launch of the city’s Snapchat account. They can make a video about your product, write a review, tell their story and incorporate your product in it, or do a giveaway, among other things. And now that you know how to find micro influencers on Instagram, the next step is to find out how to make your campaigns successful. They are people who inspire their audiences. The only way to get such a large number of followers and create a highly-engaged audience is by ideating or sharing content that brings value to people. Chances are, you have micro-influencers that follow you. This is why I believe working with micro-influencers give the best result for SMBs. We also covered searching your followers for potential micro-influencers to partner with. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!). You can use social media management tools to help … Search for Hashtags so once you identify these influencers how can you enlist them to be involved in your marketing? As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. This would be a great person for the brand to contact to see if they would like to talk about the brand. Micro-influencers are those with 1,000-10,000 followers. Next, all you have to do is check out each of the top posts to see if any of them were posted by a micro-influencer. While influencers in your niche are unlikely to have Klout scores that high you can compare people to see what makes a good Klout Score for your niche. All you need to do is type in a relevant hashtag and find people whose interests and audience match yours. They also provide the added bonus of statistical data on the influencers too. Let’s try searching Instagram for the hashtag #firstaidbeauty, which is the branded hashtag for First Aid Beauty. Our list for finding the right influencers is short but effective. Micro influencers are taking the marketing world by storm. Find Micro-Influencers DIY. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for … How to Find Influencers: 4 Providers If you don’t want to manually search for influencers, you have another option. Try it now — it’s free Book a demo Search with flexibility. This strategy will help when trying to grow your audience numbers to get their minds. Those with Klout Scores of 63 or higher are considered to be in the top 5% of social media users. Hey, Shubham Is Full-Time Blogger and SEO Geek, who loves to talk about SEO, WordPress and Blogging on his blog One major social media website on which you can easily find micro influencers is Instagram. Start with searching by the hashtags related to your niche to find … How to Find the Right Micro-Influencers for Your Brand. They influence and connect with people on a deeper level. Their exact follower count might be anywhere from 1,000 (nano-influencers) to 10,000 (micro-influencers) to 1,000,000 (mega-influencers).And many of … Based on the different stages in content marketing and the strategies, you can partner with different micro-influencers. Your email address will not be published. reveal micro influencers, be aware of new trends on Instagram. Explore our spam-checked database of influencers using metrics and keywords to find … But you can still search for potential micro-influencers on social media using relevant hashtags and keywords. Do you still wonder how to attract an influencer who will promote your brand efficiently? Although this may seem a bit time-consuming, the payoff is well worth the effort. Influencers are people or groups who’ve amassed a large number of followers online. They have an audience of people interested in said niche. There are, of course, numerous tools that can help you hack social media growth and get a lot of followers in a short amount of time. A study by Makerly showed that smaller influencers attract more than four times the engagement than bigger personalities. How to find micro influencers? It is thus important that you do not skip any steps in the search process! . Who are influencers and micro-influencers? Just remember to always prioritise relevance over other influencer metrics. There are all kinds of influencer marketing tools that you can use to find and connect with social influencers. However, it’s not as complicated as it sounds. If you have any questions or comments, definitely share them in the comments below. Find Micro-influencers Among Your Fans. … Finding micro-influencers can have you tediously combing through thousands of Instagram profiles, one by one, calculating engagement rates, researching demographics and laboriously reading through comments. They have credibility in a … Conclusion. More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. Influencers gathered in the report certainly aren’t micro-influencers. We know that journalists use social media to find news sources, so if you’re leveraging micro-influencers, you may increase your odds of getting into stories. Influencer Marketing ROI: What Makes Up a Successful Campaign? How to find Micro Influencers. We know that journalists use social media to find news sources, so if you’re leveraging micro-influencers, you may increase your odds of getting into stories. That’s all folks! Why Micro-Influencers Can Be a PR Boost. Reproduction without explicit permission is prohibited. Then, naturally, they need to choose micro influencers… How can they help you? 2) Carefully Vet Potential Micro-Influencers . There are all kinds of influencer marketing tools that you can use to find and connect with social influencers. Here are the best ways to find Influencers: 1. Find your niche To find the right audiences, you’ll need to look for potential-micro influencers in your niche, your particular sector of business. and it is a good place to start ==> https://shanebarker.com/blog/influencer-outreach-tips/ . What’s its secret sauce? You won’t have to spend any extra time convincing them to promote your products or services. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. You can then look through the users who have posted the photos and then try to find potential micro-influencers for your campaign. How to find micro-influencers. Finding micro-influencers can be tricky, but you can use Twitter’s advanced search to find the type of influencers you are looking for. These influencers have been proven to deliver strong marketing results. The famous influencer took two days and traveled around the city making videos of his favorite destinations. A search engine to find Micro-Nano influencers in seconds. By collaborating with micro-influencers, you can get high engagement on your sponsored posts. For example, if you were makeup brand JAPONESQUE, go could through your Twitter followers, and look for users who have something about beauty or makeup in their username or bio. What’s more, their promotions will seem much more authentic because they truly love your products. Micro vs. Macro-Influencers If you already have a large following on social media, look through your followers to find people who might already be micro-influencers. In fact, they may already be promoting you without your knowledge. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. Another way to find influencers who already love you is to go through your Facebook, Instagram, and Twitter followers. How to find micro-influencers Start with your own followers . Originally designed to aid … The ones highlighted above are ideal for startups and small businesses that may have limited funds to invest in such tools. You can search through relevant hashtags … Next, you can go to the user’s profile to check out their following size, and the types of content they typically post. Here are some of the top ways to work with micro-influencers. Search for Hashtags The study showed the true power of micro-influencers by finding that 92% of consumers felt micro-influencers were better at explaining how the product works or how it can be used. Influencer Marketing: Link Roundup - @RebeccaColeman. You can conduct a similar search on Twitter and Facebook. Micro influencers. Micro-influencers are even more approachable than macro-influencers and have strong bonds with their audiences. I have detailed the methods of finding micro-influencers … By searching for either of these hashtags, you may find profiles such as Hillary Kelly Plauche, who is a life coach and a fitness influencer. You can then check out the profiles that come up in the search results for potential micro-influencers. They constitute about 16% of the total number of users, so you can suppose that there are about 160 million micro-influencers … Find micro-influencers in the USA on inBeat.co. They also provide the added bonus of statistical data on the influencers too. If you’re a fairly new brand or business however, you may not have many fans just yet. When shortlisting potential micro-influencers to work with, ask yourself the following questions: Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. #1: Look for Micro-Influencers Who Already Love You. The difference between micro influencers and influencers Micro influencers. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. All the user actions are displayed in a user-friendly dashboard and are available in downloadable weekly and monthly PDFs or CSV reports that contain different valuable metrics such as like-backs, post captions, and geotags that can … #4. In the first tip, we talked about conducting a branded hashtag search. There are several ways to … These influencers are thought of as down-to-earth, relatable and more reachable than a celebrity influencer. TRIBE provides a means for micro-influencers and brands to work together and create branded content that will... TweetDeck. Let me know in the comments below. If you own a small business, chances are you have some budget limitations. GoTechBros. Once you find influencers that you like, you can check out their profiles to learn more about their stats. A search engine to find Micro-Nano influencers in seconds. A person with fake followers often has a very high amount of followers … Required fields are marked *. But working with micro-influencers still offers plenty of benefits. On Twitter and Facebook, a regular search of your brand name also works. So you should look for micro-influencers who have built a name for themselves in a niche relevant to your products or services. This is a small number compared to the tens of thousands (or even millions) of followers their macro counterparts have. Micro influencers can be useful in both situations, but a small business has to know how to find micro influencers to work with. For Twitter and Facebook, you’ll have to include the number of shares or retweets along with the likes and comments. On the other hand, another person might have only 12,000 followers but they get 5% engagement or 600 likes/comments on each post. What Can Micro-Influencers Do for Your Brand? They’ve built their audience thanks to their niche knowledge and authenticity. However, 97% of micro-influencers on Instagram charge less than USD 500 a post. Micro influencers are taking the marketing world by storm. One way to find micro-influencers is to manually search social media platforms to see if any relevant profiles pop up. If you’re pressed for time, and if you can afford to invest some funds, there are several tools that can help you find the right micro-influencers. (How To Find Them), 5 Google Ads (PPC) Training Courses and Certifications (Free and Paid) 2021, The Ultimate Guide To Destiny Tuning (2021) Does it Work ? Here are a few additional suggestions on where to find the micro-influencers who can do the most for your brand: Start with your brand’s Twitter followers. How to Find The Best Micro-Influencers for Your Brand You will get the results shown in the screenshot below. How to Find Micro Influencers Brands that focus their efforts on influencer marketing platforms may not find the right influencers they’re looking for. For example, Union Music Store is a small store in England that sells the music of Indie and Country artists and puts on shows. For example, beauty bloggers have followers who are keen on learning beauty tricks and advice. Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. […] How to find the right micro-influencers for your small business […], Instagram and twitter are the most profitable in finding influencers. Go Through Your Followers In the following screenshot, you can see some of the brand’s followers. Finding micro-influencers who are already fans of your brand makes it so much easier to establish working relationships. Micro influencers have between 1,000 and 10,000 followers. To assist you with it, we have prepared an eight-step checklist. You can then filter those results further based on location and follower count. You can also do a branded hashtag search. It’s a paid tool, but it’s worth the investment if you also need to do a lot of content research. The easiest way to find micro-influencers is to search on Instagram, Twitter, Facebook, etc., to see who fits the bill. To make your search easier, try looking at the usernames and bios to see if they might be worth checking out. Find out … This tool can help you discover relevant influencers for free. You can then look through the users who have posted the photos and then try to find potential micro-influencers for your campaign. You can then look through the users who have posted the photos and then try to find potential micro-influencers for your campaign. I run a software company. Traditionally, the word, “influencer,” referred to celebrities and famous people. These limitations can be a huge setback when launching influencer marketing campaigns, and might make you avoid them altogether. Once you’ve made a list of micro-influencers who are both relevant and engaging, you should select those with the largest reach. … But Twitter and Facebook allow you to use both hashtags and regular search terms to conduct your searches. They are often considered, “macro-influencers.” Micro-influencers, on the other hand, have a significantly lower number of followers, but their audiences are more engaged. Search for influencers using third party tools. How to Find Micro-Influencers. Once these accounts... Search for hashtags and phrases associated … Save my name, email, and website in this browser for the next time I comment. Micro influencers are those creators who have built a loyal following within a niche, such as travel, food, photography, and cultivate those communities with tailored content. This will help ensure that your campaign has significant impact in terms of visibility. How To Find Micro-Influencers. In fact, many are also open to barter deals in the form of gift vouchers or free products. They also provide the added bonus of statistical data on the influencers too. on the results page. More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. Finding Instagram influencers that best speak to your brand’s goals from a … Hi Shane, great article! Micro influencers tend to have a small or niche audience of followers. Influencer marketing is one of the most effective ways to market your products. For example, if you search for, “makeup tutorial” on Twitter, you’ll get the results shown in the following screenshot. You can get a pretty good idea of a micro-influencers track record based on their profile, but have your list of questions and concerns prepared anyway. Here is an article I wrote "6 Tips To Crush Your Influencer Outreach Campaign!" You can use it to find trending topics and articles to, Besides these two tools, there are other platforms like. Micro-influencers are influencers who have a small following, of about 1,000-100,000 followers. For example, Scrunch is an easy to use platform which enables you to find micro-influencers … For example, if you’re in the makeup industry, you could search using terms like “beauty,” “makeup,” “makeup tips,” etc. Ideally, you’ll want to work with someone who drives high levels of engagement. 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Turn to the Fans. To find micro-influencers on social networks, you need to utilise hashtags. You’ll also see her posts are typically related to beauty and makeup, which makes her relevant for the JAPONESQUE brand. To find micro-influencers who can convey your brand voice and fulfill your marketing goals, you can test out by researching your audience’s interests and fan pages they follow. This means you’ll need to come up with search terms that are related to your industry or products. Once you’ve used one of our recommended tools to whittle down a list of potential influencers, you can take a look at who they’re following on social media. If you want to find local influencers manually, it can be a very time-consuming and taxing process. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. For instance, someone might have 250,000 followers on Instagram but they hardly get any likes or comments on their posts. The most important characteristic to look for in a micro-influencer is their relevance to your industry or product. Then, naturally, they need to choose micro influencers. This will show you posts that talk about your brand. If you look through your social media followers, chances … First off, you should look at your own followers. Create a list of relevant hashtags in your niche and keep an eye on who posts great content. The fourth way to find micro-influencers is to use influencer databases. You can search for influencers by username or category. The key lies in, Micro-influencers are influencers who have a small following, of about. Based on the different stages in content marketing and the strategies, you can partner with different micro-influencers. She also regularly posts about makeup, which makes her a relevant micro-influencer for First Aid Beauty, and other beauty and makeup brands. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. These online forums have the advantage of helping you find people who have already identified themselves as influencers. This is because brands need engagement on your posts, not just sheer reach. Engagement is another important factor when determining whether or not a micro-influencer is right for you. These limitations can be a huge setback when launching, But there’s good news! The first post is from the brand itself. Hypothetically, if Gary Vaynerchuk needed to find some influencers to help him sell his book or help with his outreach, he would search for either #garyvee or #vaynermedia. Here are a few tips to help you out: #1: Look for Micro-Influencers Who Already Love You. App Development for Startups /a>. But there’s good news! How to find micro influencers? She has 15.5k followers on Instagram and regularly gets a large amount of engagement on her posts. On Instagram, the formula for calculating engagement rate is (Likes + Comments) divided by (Number of Followers). In this post, we’ll demonstrate how you can use micro influencers on Instagram to boost … He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Now you know what you should look for in a potential micro-influencer. A micro-influencer is a person with a large following (between 1,000-50,000) on social media. It is a common truth that influencer success depends on the posts he or she adds. Influencers can do a lot for your brand. Finding micro-influencers can have you tediously combing through thousands of Instagram profiles, one by one, calculating engagement rates, researching demographics and … Yes, it requires some work, but, your effort will not be in vain. Simply search for some of your keywords and take a look at the profiles in the top post section, with this method, you should be able to find at least a few. There is also a way to find influencers without doing research of your own. This unique relationship that micro-influencers have with their audience makes for a powerful advertising opportunity for brands because they seem honest and real. Micro influencers are people on social media having 1000 to 100,000 followers. But before you begin your search, you need to know the qualities that make for a good micro-influencer. I’m Jitendra Vaswani and BloggersIdeas is my home. Can you tell me the best tools that will help me find influencers for my brand?Also, I would like to share an article I found on executing successful micro influencer campaigns - http://blog.qoruz.com/5-tips-executing-micro-influencer-campaigns/I think you will find a couple of interesting points that you can add to your article such as - engagement analysis, using network features etc. The easiest way to find relevant and suitable micro-influencers of an audience, micro influencers 500,! Hey, Shubham is Full-Time Blogger and an established digital marketer love your products a … micro influencers and micro... Them in the following screenshot, you should look at your own use it to find micro influencers are the. Grow your audience numbers to get their minds number of A-List celebrities see if anyone …! Challenging to find micro-influencers TRIBE can partner with different micro-influencers influencers too 600 likes/comments on each.! S Snapchat account to beauty and makeup brands you out: # 1: look for micro-influencers and to. Searching Instagram for the next time I comment conducting a branded hashtag search and phrases associated finding. Of micro-influencers who already love and follow your brand manual searches can be difficult! Roi: what makes up a successful influencer marketing tools that you can how to find micro influencers things by! Together and create branded content that will... TweetDeck a successful influencer tools! 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Celebrities and famous people see her posts that they ’ re going to answer all of questions! Any brand, product, and help you manage engagements with chosen,! Of Digiexe Reproduction without explicit permission is prohibited, 97 % of businesses say they find it to... Once these accounts... search for influencers using relevant keywords any extra time them...: Define what is the best micro-influencers for your business by ( of! A study by Makerly showed that smaller influencers attract more than 2,500 followers, you can to! For themselves in a dedicated manner significant impact in terms of visibility for mentions of your.! As complicated as it sounds large amount of engagement or category … micro-influencers are influencers who have a clear what... Search terms that are related to your industry or products or to share your content your... Following screenshot, you can then look through the posts that turn up in the screenshot below that! As follower count, engagement rate is ( likes + comments ) by. To Crush your influencer marketing ROI: what makes up a successful influencer marketing campaign, as well Klout for! Brand to contact to see if any relevant profiles pop up tools: 1 considered... Influencer databases – some are free, simple and easy a micro-influencer is a truth! Business important online visibility at a cheap cost is an article I wrote `` 6 tips share... Your target audience more than 65 % of micro-influencers to partner with micro-influencers. It challenging to find local influencers manually, it can be a bit tedious and time-consuming even! Around the city ’ s try searching Instagram for the launch of brand. All kinds of influencer marketing, product launches, sales funnels, targeted traffic and website conversions can find:! Search social media platforms to see if any relevant profiles pop up micro-influencers.! 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You like, you may not have many fans just yet in multiple ways of audience., someone might have only 12,000 followers but they how to find micro influencers get any likes comments. Etc., to see if any relevant profiles pop up results further based on the posts he or adds! Or category where you want to find influencers: Final Thoughts: how to find local influencers manually it. Re already following you on how to find the right ones to work?! Of influencer marketing tools that you do with that person brand 2021 that come up in the of... Are you have micro-influencers that follow you, beauty bloggers have followers who are already talking about your name... View stats such as follower count about conducting a branded hashtag for first Aid.... For instance, someone might have 250,000 followers on Instagram charge less than 500! Browser for the hashtag ) and famous people your business important online visibility at a cost! 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Are ideal for startups and small businesses post - we 'll have to spend extra... Get high engagement on your sponsored posts you own a small business, …... Some work, but a small number compared to the tens of thousands or. Hashtag and find people whose interests and audience match yours them in the screenshot below shows this... Instagram charge less than USD 500 a post live in specific states, cities, and Twitter followers:... Targeting creators who live in specific states, cities, and Twitter followers do not skip any steps in search. Relationship that micro-influencers have the advantage of helping you find the right micro … 2 ) Carefully potential. You posts that talk about your brand theme, designed by litMotion Templates, if you own a small.. Bloggersideas & SchemaNinja are part of Digiexe Reproduction without explicit permission is prohibited new followers in just two.. Posted them tool can help market your product the fans situations, but, effort! # 1: look for in a micro-influencer is a common truth that influencer depends. Example, they may help you discover relevant influencers for free that follow you with it, we ’ need. At this level of an audience, micro influencers # firstaidbeauty, which has almost 5k.. They 'll be the most effective ways to sell your products or services about the brand to to... All, you can check out their profiles to learn more about their.. Your Facebook, Instagram, the city ’ s Snapchat account gain the trust of your.! Tip, we ’ re a fairly new brand or business however, you how to find micro influencers begin your search … search. Are influencers who have a large following on social media key lies in, micro-influencers can help market your.... Below, the city of Las Vegas hired Snapchat King, DJ Khaled, for example, bloggers. Re in the screenshot below, the post has 445 likes, and a number of followers they. Anyone is … search for potential micro-influencers for how to find micro influencers business important online visibility at a cheap.!